Target Audience Description
My audience consists of adults from ages 18-55. They are men and women who work in Temple, Fort Hood, or Austin. These people may not necessarily live in these cities, but because they work there, they need to be able to know what the weather is like so that they can prepare their clothing and transportation accordingly. This website will allow them to see current weather news as well so that they have an idea of how the weather changes and how it affects the residents. This audience needs a site that is effective and quick because they do not have time to waste.
Personas
-Muriel Jameson is a single 20-year old student at the University of Texas at Austin. She is studying communications and lives with her parents in Fort Hood. She has to commute three times a week, but she likes to drive. She is a sophomore who would like to move to Austin at least for her Senior year. She is comfortable using computers, especially since she had to take a semester online because of the pandemic.
-Michael Daniels is a married 30-year-old resident at Scott & White Hospital. He has a family of four and recently bought a house in Temple. He focuses on anesthesia and knows that he will have to stay in Temple for at least three years. After that, who knows where his journey will take him! He feels comfortable using technology and has to send emails daily.
Scenarios
- Muriel needs to see if the weather in Austin is any different from Fort Hood, will she be able to?
Yes, Muriel will be able to see the weather of both places.
- Michael needs to see the weather website from his phone. Will he be able to see all the information in any viewport?
Yes, Michael will be able to see the website from his computer, tablet, or phone.
- Muriel brings her friend to town and she has no idea of what the weather is like in Fort Hood. How can she get an idea of what clothes to pack?
The website will have articles of regular residents and visitors. They will be able to explain more about the city and its weather.
- Michael only visits sites with great reviews. Will this website provide that?
This weather site will allow people to leave a review of their experience so that the users can have an idea of how the website works and that the developer can fix any problems.
- Muriel wants to move to Austin on Saturday but it is only Wednesday. Can she see future predictions of the weather?
Yes, the users will be able to see the weather of the whole week.